INTELLIGENCE FOR PROPERTY OPERATIONS
Terra is a full-stack operating system for property operations. Technology runs the daily work, from invoices to reporting. Our team handles the exceptions.
An illustration of Terra at the center of a property operation, connected to residents, vendors, property teams, asset managers, lenders, and investors. A vendor invoice arrives, Terra reads and verifies the data, routes the approval to the property team, schedules the payment once approved, updates the ledger for asset managers, and records the audit trail. The system shows the operation as current.
The problem
We know, because we’ve spent the last decade supporting operations across more than 80,000 units. Now we’ve built that experience into a platform, backed by the team that knows the work firsthand.
See our storyTerra learns how you work, adapts to your operation, and applies proven practices wherever there are gaps.
We didn’t start by building software.
We started by doing the work it now automates.
Every workflow on our platform, we’ve done ourselves first.
Proven operating practices are part of how Terra works.
As technology advances, so does your operation.
People own every outcome.
Keeping up with technology is a job in itself.
Our job.
Terra handles more of the day-to-day work automatically, while our experts stay on top of your operation: overseeing results, improving how things run, and stepping in when expertise matters.
Technology for scale. People for expertise.
Terra is accountable for both.
The single most contributing factor in the growth of my company.
Every part of the operation, run as a single system.
Terra connects your property management system and the tools around it into one platform, monitors every integration, and runs your workflows on top of them.
From move-in to move-out, Terra posts and checks charges, payments and ledgers against the lease automatically, so resident balances stay accurate every day.
Invoices go straight from email into your system. Terra reads each one, codes it, routes it for approval and tracks it to payment, so you always see what you are spending, what is due and what needs approval.
Terra reconciles accounts as transactions post and tracks every close task, so your books stay accurate through the month and reports come from current numbers.
Terra imports each new property’s balances, vendors and history, maps it to your accounts and workflows, and brings it onto the platform without disrupting the business.
Terra works alongside your property management system and connects more than 40 tools around it, including RentCafe, EliseAI, HappyCo, ClickPay, BlueMoon, Weimark and Cinch.
Terra is a full-stack operating system for property operations. It connects your property management system and the tools around it, runs the daily work, and flags what needs a person.
All of the above. Terra uses AI and software wherever they are valuable, reliable and faster, and experienced people to make judgment calls, confirm the results and manage all the tools for you.
You do not get another tool to manage. You get the work done, alongside the systems you already use.
An outsourced firm adds people to your process. Terra becomes a partner to your team.
We build the operations to your specifications while keeping accountability for the results. Routine work is performed and checked by technology, and our experts focus on exceptions, judgment and improving how things run. You also get a live view of your whole operation instead of waiting for month end.
Terra is a copilot, not an autopilot. Technology does the work it can do reliably, and experienced people step in where judgment matters.
Your policies and approvals stay in place, every adjustment has a full audit trail, and people are accountable for every outcome.
Real estate owners, operators and asset managers across the United States, including third-party management companies and self-managed owners.
Terra works with portfolios from a few hundred units to many thousands, and with simple structures as well as complex, multi-entity portfolios with demanding reporting requirements.
Terra runs the operation as a single system, across five areas:
Across all five, Terra turns portfolio data into asset intelligence.
Terra accounts for every dollar that comes into your properties, with backup and variance analysis.
We work with your onsite team on how data is tracked, and Terra keeps that data accurate in real time. Every transaction is processed and audited, from move-in through ledger adjustments and renewals to final account disposition, checked against the lease and expertly accounted for.
Real-time reporting and notes let every department see collection activity, and Terra tracks all other income the same way as rent.
Every invoice is coded, routed for approval and tracked to payment, and approvals follow your own policy.
Vendor W-9s, certificates of insurance and contracts are kept current. You can see what you are spending, what is due, what needs approval and what needs attention.
Your books stay accurate through the month, so the close stays on track and the books are audit-ready every month.
Owner packages are ready before you ask, and reporting is built to your requirements rather than a template, however complex the portfolio.
Asset intelligence is Terra’s view of how each property and entity is performing.
Terra brings together data from across your systems, including ledgers, payables, collections, close status and reporting, so owners and asset managers can see which assets are healthy, spot issues early and decide with current numbers instead of last month’s.
Terra runs on an enterprise platform built for growth. It learns each new property, configures it to how you operate, and carries over balances, vendors and history cleanly.
The property is running without disrupting the business, so adding properties does not mean rebuilding your back office.
AI agents do the routine work and check it.
For example, when a vendor invoice arrives, Terra reads and verifies the data, routes the approval to the property team, schedules the payment once approved, updates the ledger and records the audit trail. Anything unusual goes to an expert. Answers come from your own procedures, not a generic manual.
Terra’s experts. They oversee results, improve how things run and step in when expertise matters.
Technology performs and verifies routine work, and people own every outcome. Every client has a Terra team responsible for its portfolio.
Yes. Terra works within your systems, policies and approval rules.
Approvals follow your policy, decisions that need you come to you, and everything else is handled and recorded, so you see what matters without chasing it.
No. Terra works with the systems you already use and pay for.
It brings them into one place, keeps them connected and helps your team get full value from them.
More than 40, including:
Terra watches your integrations, so a broken connection surfaces and is handled before month end instead of being discovered during the close.
Same Terra, now with intelligence built in.
Pricing is based on the scope of work and the size and complexity of your portfolio.
After a short conversation about your properties and goals, we put together a proposal for the work you want Terra to run.
Tell us about your portfolio in a few quick answers. Then we walk you through how Terra would run your operation.
Start a conversationStart a conversation
Tell us about your portfolio and what you want to run better. A member of our team follows up with you directly.
What happens next
Instead, teams got more software to manage, more decisions to chase, and more handoffs to coordinate. The work still depends on people moving everything forward.
First, Terra built specialized departments that took responsibility for the work: coordinating systems, resolving exceptions, and delivering the outcomes.
Across more than 80,000 units, doing the work ourselves showed us what technology could handle, where workflows break, and when human judgment matters.
We use automation and AI where technology can move the work faster and more accurately, and experienced people where judgment and expertise matter.
The people behind Terra
Founder
Joel grew up around real estate and always wanted to build his own business. He founded Terra in 2015 after setting up the back office for a New York operator. He holds a master’s degree in accounting and has underwritten hundreds of syndicated multifamily deals.
Solve old problems in new ways.
Chief Executive Officer
Naftali sees the whole picture, down to the last detail, and turns it into clear systems for clients and inside Terra. He holds a master’s degree in accounting and builds a close working relationship with every client.
To build the right solution, first get to know the client: their goals, their preferences and how they operate.
Chief Operating Officer
Rachel has been with Terra since the beginning. She keeps the operation running smoothly, from training the team to meeting every client need and everything in between.
Exceed expectations with great service, so our clients succeed.
Director of Operations
Ariella runs Terra’s accounting department. Every day she balances what clients and the team need, so the work gets done and gets done right.
When finance and operations move as one, nothing slips through the cracks.
Chief Product and Technology Officer
Yitz leads the technology behind Terra. He puts AI to work where it saves time and improves accuracy, turning Terra’s operating experience into a platform that makes running a portfolio easier.
AI should make great service more human, handling the heavy lifting so our team can do its best work.
Onboarding and Accounts Payable Director
Leads every property onboarding so each transition is organized, checked and complete.
Director of Revenue Management
Runs revenue management and knows the latest move-in as if she processed it herself.
Internal Support Lead
Leads support so client questions get quick, accurate answers and operations keep running.
Same Terra. Now with intelligence built in.